Nadeen Matthews Blair currently serves as the Chief Digital and Marketing Officer for National Commercial Bank Jamaica Limited (NCB), and the CEO of the NCB Foundation. Nadeen joined NCB in 2010 as the Head of Strategy where she developed strategic plans, which ultimately resulted in NCB becoming the leading financial institution in Jamaica and a top five financial institution in the English speaking Caribbean.
As Chief Digital and Marketing Officer – she is primarily responsible for leading NCB’s digital transformation programme with the objectives of: 1) Enhancing customer experiences 2) Increasing organizational efficiency and agility and 3) Transforming NCB’s business model for long-term viability.
Nadeen spearheaded the launch of the first Agile Lab in the English speaking Caribbean. In this lab, cross-functional Scrum teams work to reimagine and enhance existing customer journeys leveraging digital technology. Nadeen also leads the Marketing, Communications, and Enterprise Analytics functions for NCB.
In her capacity as CEO of the NCB Foundation, Nadeen ensures effective execution of NCB’s Corporate Social Responsibility mandate and proper governance and stewardship of funding and resources provided by the NCB Group to administer the Foundation. In 2017 and 2018, Nadeen was recognized by FinTech Americas as one of Top 25 Most Innovative Bankers in Latin America. In March 2017, Nadeen was selected as the sole representative of the English and Spanish-speaking Caribbean in the World Economic Forum’s cohort of Young Global Leaders (YGL) for 2017. Most recently she has been selected to participate in the 2018-2019 IWF Leadership Foundation Fellows Class. The year long programme in partnership with Harvard Business School and INSEAD, is an intensive multi-disciplinary training programme for high potential women leaders globally.
Prior to joining NCB, Nadeen worked as Senior Associate at global consultancy McKinsey & Company in Atlanta, Georgia and was an Assistant Vice President at JPMorgan Chase in New York. Nadeen completed her MBA at The Wharton School, University of Pennsylvania in Marketing and Entrepreneurship and graduated cum laude from Binghamton University with a Bachelor of Science in Financial Economics. In her spare time, she enjoys spending time with her family.